Shifting Minds Limited  Registered office: Twyford House, 51 Twyford Avenue, London, N2 9NR, United Kingdom. 

Website:  Copyright © 2016 Shifting Minds Limited    

Registered Limited Company 5003036    VAT Registration 832 3704 46

Helping organisations and people grow Last updated: July 19, 2018
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* In partnership with 3rd party

Our clients:


People and Partners


020 8374 3985

Our blog…

Thinking architecture

(One or two days)

Custom designed:

Quality, in-house training for your organisation’s needs


The overall course aim: to deliver a step-change in capability in terms of structuring written / verbally presented information.


Thinking architecture

"Let’s cut to the chase - just tell me the bottom line on this one!”


More Information:

If you want to know more about this course or its suitability for you or a colleague, call us on 020 8374 3985 and speak informally to one of our course leaders, or email:

Training Style:

Interactive, enjoyable  and thought provoking. The workshop uses inputs from the course leader, group and individual exercises. We also use simulated informal presentations to test out communication designs

Who will benefit:

Anyone who needs to write “easy-to-read” and persuasive letters, emails, reports or presentations.


By the end of the course, participants will be:

  • Clear about the core message of their document / verbal presentation
  • Able to identify the information that is essential to the key message
  • Able to structure the document / presentation to support the core message, by:
  • More persuasive and professional in their written and verbal communications: and use these skills in a wide range of business contexts
  • Be clear on when they intend to use these key skills


(We customise and structure the content to your organisation's specific needs)

  • Effective communications, how big is the challenge?
  • Benefits of the approach
  • So what do they (your readers / audience) want?
  • Understanding individual “Maps of the world”
  • Getting into their shoes - a useful technique
  • Identifying what’s relevant?
  • Creating groups of similar “bits” of information
  • Building the structure
  • Deciding on levels and the time required to deliver the content
  • Exploring the structure – across and down
  • Working down the structure
  • Checking for inconsistencies
  • Choosing one of the x six logic linkages for your communication
  • Understanding and planning for the types of question that will be asked
  • How the different types can be used together
  • Choosing your logic structure
  • What is the role of the introduction?
  • Building your introduction set-by-step
  • Putting it all together
  • Delivering your message in person